This is just a repost from the Playstation.Blog, but I felt the information warranted to be posted on IBIF. There are some great thoughts on European marketing and developement, as well as the future of the PS4 and PSN. Click the READ MOAR to read the full interview. [Playstation.Blog]
PlayStation.Blog: Why did we settle on February 20th, 2013 to announce PlayStation 4?
Jim Ryan: Well, we fixed on the launch window – Holiday 2013. Once that decision was made you have to work back from there and really the main factor is the availability of some great games to share with the world. Once it became clear that we had large number of exciting games to share, this window around 20th February became very logical.
PSB: It must always be tempting for developers to fixate on the added horsepower that new hardware offers. But how much emphasis do you put on the importance of innovating gameplay, rather than just focusing on visuals and performance?
Michael Denny: As a first party studio one of our roles is to try and differentiate the platform. It’s great sometimes to look at the big genres – such as Killzone pushing forward the FPS – but we also want to define new genres and do things that are innovative. Now, the tech can help with that as well, by removing constraints and barriers, and giving developers more creative freedom. The two go hand in hand.
We don’t like to be over prescriptive with the teams, though it does generally start with them having a wish to innovate and find new experiences. Then we look at what the system can do to help that.
MD: Yes, absolutely. It’s always been part of our remit to offer different and unexpected experiences, and often the indie community thinks in those sorts of terms.
From a first party perspective we have an external development studio that’s always reaching out to new start-ups and new innovators. People forget Media Molecule were just four guys when they first came to us with an idea. And that goes on all the time – not just in the UK, but throughout Europe as well. There are lots of new teams coming through. We’re always looking for new teams with big ideas and big ambitions.
JR: Typically history can help us only so far here. We’re actually still selling PS2s in regions such as the Middle East seven years after we introduced PS3. There are a number of reasons why the transition might be a bit more accelerated this time round, but PS3 is a very important part of our portfolio, certainly in 2013, 2014 and probably beyond that.
I’d point to the software line-up on PS3 that we have coming up – God of War: Ascension next month, The Last of Us, which is looking great, and Beyond later in the year. And there’s other stuff yet to be announced which is highly significant too. There’s a lot coming on PS3 and it’s going to be very important to us for some time yet.
PSB: What was your favorite moment during the show?
JR: I think seeing Bungie up there demonstrating a PlayStation project – that was very cool. And to have exclusive features on the PlayStation SKU of Destiny, that’s very exciting for us. It’s something that’s been missing on our platforms and it’s something that we’re really thrilled about.